Meet the Founders Changing the Beauty Industry: Lina & Terry

Lina Zolock
Oct 13
2 min read

Five years ago, Lina and Terry opened Expressions Hair Studio with a vision: to create a salon that prioritizes health, sustainability, and meaningful relationships.

While many salons focus on speed and trends, Lina and Terry wanted a space where clients feel cared for and stylists thrive. They saw an opportunity to make conscious choices, from eco-friendly products to supportive team culture. The foundation of modern beauty.

Meet the Founders

Lina Zolock – Co-Founder

With over 20 years of experience, Lina is a Master Stylist and true artist behind the chair. Born in Bogotá, Colombia, she honed her craft at Aveda salons in Washington, D.C., before bringing her passion to Boston.

Lina doesn’t just style hair, she creates personalized looks that empower clients. Her degree in psychology gives her an understanding and the tool to see and help her clients in a holistic way. From vibrant colors to flawless cuts and restorative treatments, she combines artistry with sustainable techniques that care for hair and the environment.

Terry Whittier – Co-Founder

Terry brings skill, passion, and warmth to every appointment. Raised in Melrose, MA, she loves helping clients find hairstyles that reflect their personality and lifestyle.

Her approach focuses on trust, consistency, and creating enjoyable and unforgettable experiences.

Together, Terry and Lina have built a salon where creativity, well-being, and collaboration thrive.

“We wanted to create a salon where our team feels valued, supported, and inspired — where creativity and well-being go hand in hand,” says Lina.

A Green Salon with Heart

At Expressions, beauty doesn’t come at a cost.

They use eco-friendly, ammonia-free, and cruelty-free products that deliver stunning results while keeping the environment safe. The salon is designed to be a peaceful, welcoming space where clients relax and stylists flourish.

Building a True Team Culture

Community is at the heart of Expressions Hair Studio. They’re not just coworkers, they're collaborators and friends.

They’re so lucky to have Leah’s Salon as part of Expressions family. With 35 years of experience, Leah brings talent, professionalism, and positive energy every day. Together, the team shares ideas, discusses formulations, and expands their knowledge; creating a vibrant, creative environment.

“When stylists support each other, everyone wins. Our clients, our business, and our industry.”

Growth, Connection, and Education

Expressions is a place where stylists grow professionally and feel supported personally. Education, mentorship, and collaboration are constant, keeping the team inspired and connected.

Five Years of Conscious Beauty

In five years, Expressions Hair Studio has become more than a salon — it’s a community where passion, artistry, and purpose thrive.

By prioritizing sustainability, health, and collaboration, Lina and Terry are helping change the beauty industry one stylist, one client, and one conscious choice at a time.