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Frizzy Hair Frustration? Discover a Solution with Pura Luxe! It's a better option.

Updated: May 21


Whether your hair is wavy, curly or kinky.

PURA LUXE PROTEIN SMOOTHING TREATMENT

is all you need for straight, smooth, silky hair.

​PURA LUXE is committed to harnessing the power of nature. The formulations are carefully crafted with natural proteins and aromatic essential oils. Unlike other treatments, Pura Luxe's revolutionary blend excludes toxic ingredients like formaldehyde, ensuring your hair receives the care it deserves without any harmful side effects. The unique blend penetrates the hair's cortex, nourishing it from within and protecting it from daily environmental stressors. PURA LUXE it's a better option!


PURA LUXE is proprietary revolutionary breakthrough formulations containing six types of amino acids. The amino acids penetrate the hair strands and straighten it by transforming the internal textural memory of the hair fiber. 




 

Too Good to Be True?

You Already Have a Hundred Questions?

Here Are Some Answers:

FAQ:

  • What kind of results can I expect from my PURA LUXE PROTEIN SMOOTHING TREATMENT?

PURA LUXE PROTEIN SMOOTHING TREATMENT is a natural, formaldehyde and sulfate-free formulation that will reduce/eliminate frizz and/or deliver straighter, smoother, stronger, shinier, worry-free hair.


  • Will the PURA LUXE PROTEIN SMOOTHING TREATMENT straighten curly hair?

YES, this Protein treatment will straighten wavy, curly, and kinky hair, remove the frizz, and leave the hair smooth, soft, and shiny.


  • Is the PURA LUXE PROTEIN SMOOTHING TREATMENT recommended for African American hair?

YES, our Protein treatment is formulated for ALL TYPES OF HAIR, including African American and other Ethnic Hair Types.


  • Can the PURA LUXE PROTEIN SMOOTHING TREATMENT be custom formulated for each client?

Yes, one of the great benefits of this Non-Toxic System is that it can be customized depending on their needs and wants.


  • Can I do the PURA LUXE PROTEIN SMOOTHING TREATMENT if I have natural hair? (Virgin, no color, or gray)?

YES, you can do our treatment.


  • When is the best time to color my hair, before or after the PURA LUXE PROTEIN SMOOTHING TREATMENT?

It is recommended to color and/or highlight hair ANY time after the Pura Luxe treatment because it may be a color shift.


  • Can I do the PURA LUXE PROTEIN SMOOTHING TREATMENT if my hair has been previously chemically straightened (Japanese, Brazilian, Keratin)?

Yes, The PURA LUXE PROTEIN SMOOTHING TREATMENT can be applied to hair that has been previously straightened. It will bond to the hair, making it stronger & smooth.


  • Will my hair shed/break after the PURA LUXE PROTEIN SMOOTHING TREATMENT?

No, the treatment will not cause breakage to the hair. Long-term use of Pura Luxe Amino Acid Protein treatment actually makes the hair feel better, softer, and shinier.


  • If I go in the pool/beach, will it damage the PURA LUXE PROTEIN SMOOTHING TREATMENT?

No, Chlorine and salt will not damage the quality of the PURA LUXE PROTEIN SMOOTHING TREATMENT.


  • How long will it take to do a PURA LUXE PROTEIN SMOOTHING TREATMENT?

Applying the PURA LUXE PROTEIN SMOOTHING TREATMENT can take our CERTIFIED PURA LUXE STYLIST anywhere from 3-4 hours depending on your hair length, hair density/texture, and treatment option.


  • How long does the PURA LUXE PROTEIN SMOOTHING TREATMENT LAST?

The results typically last up to 6 months. Everyone's hair is different; some hair is more resistant than others. It also depends on how often you shampoo your hair (if you shampoo very often, the longevity will be compromised), what type of products you use, and if you use a nourishing hair mask weekly.


  • Do I need a special aftercare shampoo?

We recommend using a sulfate-free shampoo. However, to maintain maximum results, we recommend clients use a nourishing and hydrating hair mask once a week and a light hair serum after using any heating tools, especially if you have processed hair.


  • Can I do a PURA LUXE PROTEIN SMOOTHING TREATMENT on hair that has hair extensions in it?

Pura Luxe will only improve the condition of the hair extensions and can be done on sewn-in wefts, but we do not encourage doing it on bonded or tape-in type extensions since the oils in the treatment may break down the glue bond. Usually, we recommend doing it right before your extensions will be installed so your hair will look incredible and blend perfectly with the smooth and silky hair extensions.


  • How much does the PURA LUXE PROTEIN SMOOTHING TREATMENT cost?

The cost is comparable to other straightening treatments and depends on your hair length, type, and texture. We recommend you contact our Certified Salon for a consultation.


  • How Many salons are PURA LUXE SMOOTHING TREATMENT CERTIFIED in the New England area?

Only 9 SALONS are certified in the New England area, which includes six states Vermont, Rhode Island, New Hampshire, Connecticut, Maine, and Massachusetts! We are proud to serve so many clients that travel miles to see us.


  • How do I know if I am getting the real PURA LUXE SMOOTHING TREATMENT?

First of all, our system can only be applied by a CERTIFIED PURA LUXE STYLIST/SALON listed on the company's website; otherwise, know that our treatment is rinsed 100% out of the hair prior to flat ironing, whereas most other treatments require their formulations to stay on the hair during this process.


Ready to Join the Movement:


Ready to embrace smooth, frizz-free hair? The upcoming weather isn't doing us any favors; the humidity can be brutal for our hair, Lol. Reach out to our certified salon for a consultation and discover the magic of Pura Luxe for yourself! And remember, our formula is free from toxic ingredients like formaldehyde, ensuring your hair receives the care it deserves. Join us in the Pura Luxe movement and experience the transformation today! Our Green Salon is one of the 9 certified salons in the New England area and is always on a mission to discover the best non-toxic products and services. We're dedicated to serving our guests with the best for them, for us, and for the environment. Come join us, and together, let's make a positive impact!






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